Market Street
Market Street
Stunt Advertising - Guerilla Marketing Strategy Hits the Streets
If you have live in or have visited a large city, with a designated marketing area (DMA) that possesses significantly diverse demographics, chances are good that you have been exposed to a street team before. Street teams are a form of guerilla marketing where teams of individuals directly engage pedestrians with promotional materials marketing messages.
Stunt advertising is a guerilla marketing technique that is being employed by street teams (recently with a greater number of street teams) to do a better job of grabbing the public?s attention. These "stunts" are open to include any activity which might seem out of the ordinary: a group of dancers in the middle of a park, people riding unicycles, a brigade of unusual animals being handled, etc. The objective is to grab the interest of pedestrians who might have ignored the message if it were just being presented to them through fliers, kiosks and more traditional methods.
One area where street teams and stunt advertising seem to thrive is in and around college campuses. In particular, larger universities which are located near a significant urban population generate the ideal demographics for a street team and other guerilla marketing techniques to be most effective. These large educational centers are usually hubs for restaurants, bars and other social establishments and businesses which promote the kind of foot traffic which makes guerilla marketing techniques more effective.
For many years, beverage companies have used street teams to cater to their target audience at the ideal location: bars and restaurants. In these cases, the street team would consist of several representatives who would walk around the establishment, passing out free samples of products and promotional and marketing items, such as t-shirts, glassware, etc. Recently, more and more companies are incorporating stunt advertising into these street teams? arsenal of guerilla marketing tricks and techniques.
A rather large tobacco company used stunt advertising in conjunction with its street teams rather effectively in order to promote a new, smokeless tobacco product. In addition to the traditional street team methods of handing out free samples and promotional attire, the entire street team navigated the bars, sidewalks and patios on stilts. The effect was two-fold. On one hand, the stilts allowed the street team to be seen from a greater distance (which can be key when trying to promote in crowded bars and clubs). However, the stilts were so out of the ordinary that even the more seasoned bar patrons (who typically ignore street teams took notice).
You might not have seen a street team executing guerilla marketing techniques in person yet unless you have had a chance to visit New York, Chicago, Los Angeles, Philadelphia or San Francisco - often times these more creative and out of the ordinary forms of guerilla marketing promotions are only used in large DMA. However, stunt advertising and other forms of guerilla marketing work well in smaller DMAs, the real issue is the message and the intended audience.
About the Author
Jeff R. Lamb is the president of DOmedia: an alternative advertising company. DOmedia specializes in connection asset owners with buyers for all form of alternative advertising, including guerilla marketing techniques such as street teams. Learn more at www.domedia.com
![]() |
![]() Tahiti Art Nouveau Polish Street Market Polynesia stamp ca 1899 US $139.95
|
![]() Russia KHABAROVSK Market Alexeyevskaya Street Vintage US $119.99
|
![]() New York City NY 1910 Real Photo Vintage Postcard Jewish Market East Side Street US $99.99
|
![]() Maxwell Street St Chicago IL Ghetto Flea Market Jewish Ghetto Halsted St Stores US $74.00
|
![]() Kuala Lumpur Old Market Square Shops Cross Street Malaysia ca 1910 US $69.99
|
![]() SKUTARI Albania SHKODER Bazaar Street Market Vintage PC US $59.99
|
![]() singapore Market Street Jom Coffee House 1960s RP US $53.99
|
![]() Nunney Somerset The Market Place Street RP view US $47.41
|
![]() UK England HUDDERSFIELD Market Place Street Advertising US $48.00
|
![]() PHILADELPHIA PA Dock Street Market Horse Buggy Moyer US $45.00
|
![]() GUANTANAMO BAY CUBA Caimanera Street Market Antique PC Postcard US $45.00
|
![]() Market Street Railway Trolley San Francisco Real Photo Postcard ca1915 US $44.99
|
![]() Oskaloosa Iowa IA 1905 Town Along South Market Street US $44.95
|
![]() El Salvador Postcard Market Street In San Salvador LK US $43.99
|
![]() Guatemela Postcard Dia De Plaza Street Market People LK US $43.99
|
![]() Lancs MANCHESTER Market Street 1908 RP PPC US $41.10
|
![]() SAN FRANCISCOCA 1938 MARKET 1st STREET MOBILGAS US $40.00
|
![]() New Albin Iowa RP c1910 CITY MEAT MARKET Butcher Main Street Lansing Waukon US $39.99
|
![]() Porto Novo Street Market Dahomey Benin Africa ca 1899 US $39.99
|
![]() Paterson Market Street Tram Cars Shops New Jersey 1930 US $39.99
|
![]() GLASGOW MISSOURI DOWNTOWN MARKET STREET SCENE ANTIQUE VINTAGE POSTCARD STORES MO US $39.99
|
![]() TIPTON MISSOURI MAIN STREET SCENE DOWNTOWN POSTCARD MEAT MARKET ROSS STUDIO PUB US $39.99
|
![]() Real Photo Postcard of Conductors and Trolley Street Cars Main East Market US $39.99
|
![]() El Salvador Postcard Market Street Front San Salvador LK US $39.99
|
![]() RPPC NY Potsdam Market Street US $39.00
|
![]() Salem NJ Market Street c 1906 11 x 14 Matted Print US $38.00
|
Speed Trap



US $139.95
























